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A look at the leading brands in the rising topical analgesics category.
March 20, 2017
By: Christine Esposito
For the 52 weeks ended Dec. 25, 2016, retail sales of external analgesic rubs rose 12.88% to $617.5 million at total US multi-outlets (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains), according to IRI, a Chicago-based market research firm. The $3.8 billion internal analgesics category eked out a 1.12% gain.
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